Sunburnt Articles
An important part of our mission at Sunburnt is to make the power of Internet technology available to everybody. The following articles, while not necessarily directly related to our products, have been written to help improve your understanding and use of Internet technology.
Search Engine Marketing Basics22 May 2009 Search engine marketing (SEM), or just search marketing, is a form of online advertising where you pay search engine operators to show your ads on search results page and across web pages in their network. Search marketing's biggest advantage over conventional advertising is that your ads are being presented to customers who are looking to buy at the time when they see the ad. It also provides excellent statistics to determine the effectiveness of your marketing campaigns. | |
What is an Internet Telephone?9 April 2009 You've heard about people with ridiculously low telephone bills, quoting prices like 10c untimed nationally and 3c / minute internationally. Naturally, you don't believe them. How could a phone company possibly make money at those prices? Well, your friends aren't lying, they're probably just using an Internet phone. In this article we explain how they work and how you can use them to save money. | |
Setting up your email17 October 2007 These days, email dominates much of our business communication. If your email accounts are in disarray, the mess may lead to you losing or antagonising your customers! | |
Keeping your PC secure28 August 2007 In this article we consider what motivates people to break into your computer system, and offer a few essential pieces of advice that, if followed, will minimize your chances of being compromised. | |
Choosing an ISP17 July 2007 ADSL, cable, dialup, bandwidth, uploads, downloads, modems, splitters, 10Mbps, peering... what the heck is all this stuff? Welcome to the ISP (Internet Service Provider) marketplace, where confusion is the order of the day and most consumers don't know what they are buying. | |
Utilizing hyperlinks26 June 2007 The World Wide Web as we know it owes a great deal of its success to the humble hyperlink. Hyperlinks, which are usually referred to simply as links, are everywhere on the web. Without them - well, we'd have to call it the 'World Wide Repository of Random, Unsorted and Unclassified Documents'. | |
Making the most out of blogging17 April 2007 Free websites have made blogging available to anybody of any age in any country where freedom of speech is the norm. As a result all sorts of blogs have emerged, from "How to install a P54 laser output 5467 microtransmitter" to "Why are my parents so dumb?" | |
Choosing a domain name15 March 2007 Domain names are fast becoming as important to a business as their trading name, company name and trademarks. In this issue of Sunburnt Tech Tips, we explain what a domain name is, how the Domain Name System works and how you can find a good domain name for you business from an ever shrinking pool. | |
Running an AdSense campaign12 February 2007 Recently, we spent a few months conducting a little experiment serving advertisements on several of the sites we manage using Google AdSense. In this article we release the results of this research, including a simple formula to estimate the revenue your site can generate for you. | |
Implementing RSS on your site8 January 2007 Ever wondered how some people always seem to be so informed on the latest news and events? Well, there's a pretty good chance that they are using RSS feeds to bring them news and information live as it becomes available. | |
Using good email netiquette27 November 2006 Netiquette, a term coined by blending Internet and etiquette, is a catch-all term for the conventions of politeness recognised in Cyberspace. In this article, we look at composing emails and share some tips that many Internet users overlook. | |
Organising your website26 October 2006 Your website menu is like a compass. Visitors refer to your main menu to decide where to go in your website. The rule of thumb in arranging your web content effectively is that everything must be arranged hierarchically and according to importance; descending vertically, or left to right. | |
Keeping your website clean and consistent18 September 2006 Writing for the web is different to writing for other media. How you arrange and present the content of your website is just as important as what you put in it. Readers prefer to scan a page, skim through the content, and scroll for the important bits. Inconsistent style will discourage readers from reading on. After all, other websites are just a click away! | |
Search Engine Basics8 July 2006 It's the number one question everybody wants answered – how do I move to the top of the search results? Well, unfortunately there is no silver bullet for this one, but there are many legitimate and effective ways to increase your ranking. |