Sunburnt SEO

Google's 20 Most Expensive Keywords

Sunburnt SEO — Wed, 8 Feb 2012 05:15:25 +1000

How much would you pay for one visitor to your website? One visitor who may or may not become one customer.

Well, here are some statistics from Google Adwords for their most expensive keywords. The prices here tell you how much on average you will pay for one click on an ad for the given keyword in Google.

1.	Insurance	$54.91	11.	Conference Call	$42.05
2.	Loans	$44.28	12.	Trading	$33.19
3.	Mortgage	$47.12	13.	Software	$35.29
4.	Attorney	$47.07	14.	Recovery	$42.03
5.	Credit	$46.06	15.	Transfer	$29.86
6.	Lawyer	$42.61	16.	Electricity	$54.62
7.	Donate	$42.02	17.	Classes	$35.04
8.	Degree	$40.61	18.	Rehab	$33.59
9.	Hosting	$31.91	19.	Treatment	$37.18
10.	Claim	$45.51	20.	Cord Blood	$27.80

I love how much advertisers bid for donations.

Here is the same data as an infographic.

Sharing Statistics for 2011

Sunburnt SEO — Thu, 12 Jan 2012 10:33:00 +1000

Here are the sharing statistics for web pages hosted on our servers for 2011. The statistics suggest that:

StumbleUpon is the best place to share content, with an average viral lift of 274% (every shared page gets clicked 2.74 times on average).
There were a lot of people reading shared content in December, probably because of the holidays.
Google+ still isn't nearly as popular as Facebook and Twitter.
No-one uses the Internet in Africa.

If you still haven't enabled sharing for your website, please contact us!

How Much Does SEO Cost?

Sunburnt SEO — Fri, 6 Jan 2012 03:49:00 +1000

For the last 2 years SEO Moz has conducted a survey of the SEO market, what services are on offer and how much these services cost. The results for 2011 are in, and here are some statistics which may interest you.

Hourly SEO Costs Vary Across Countries, but $76-$200/hour is Most Common
With the exception of India, over 50% of all firms had an hourly cost range of $76-$200. This price range was most common in Australia/New Zealand, followed by the US and then Canada.
By-the-Project Pricing is Popular and Most Commonly $1,000-$7,500
70.1% of respondents said they offer project-based pricing (the most common pricing system selected in the survey). 43% of consultancies were represented in the price range range of $1,000-$7,500.
Every project requires roughly one dedicated employee.
Although the smaller companies could handle a few projects per employee, the larger companies tended to have one or even two employees dedicated to each project, probably because these projects were also larger.

Click the image below to see an infographic of all the data collected in the survey.

Social Sharing Trends in 2011

Sunburnt SEO — Fri, 16 Dec 2011 13:39:14 +1000

Here are some interesting statistics from Clearspring, the company behind the AddThis widget which we use to share content on our websites. The data is for 2011 and shows that Facebook and Twitter continue to be the favourite networks for sharing links.

Free Support Forum Back Online

Roger Keays — Tue, 6 Dec 2011 14:27:56 +1000

Some time ago, we set up a free support forum on the Sunburnt website to answer any questions you had about using our system. Sadly it got a little lost, but now it's back and even easier to use. You can access the forum directly from the Help menu when you login.

The Forum Is Back!

Roger Keays — Mon, 5 Dec 2011 17:01:21 +1000

SEO, Website Builder, Email Marketing, Ecommerce and More!

Roger Keays — Mon, 5 Dec 2011 07:11:00 +1000

Create An Account, It's Free!

Get instant access to our award-winning applications below. Don't worry, we won't give your email address out and you don't need a credit card to register. Your free account is free forever.

Changes At Google You Need To Know About

Roger Keays — Fri, 2 Dec 2011 05:44:00 +1000

This year was a year of big change in Search Engine Optimisation. Google particularly have made some sweeping changes to their algorithm. Google are now

listening to social network signals such as tweets, shares and likes
placing more emphasis on recognised brand names
rewarding fresh content for some search queries
penalising "low quality content" heavily
pushing their own products more agressively
hiding query keywords from webmasters

Take a look at the infographic below to see how and why these changes have been made. As you will see, SEO remains a game of cat and mouse.

Or more accurately, "500-pound gorilla" and mouse.

Share To Facebook, Google And Twitter

Roger Keays — Thu, 1 Dec 2011 09:45:40 +1000

Recently we have implemented a new Share widget to make it easier for your visitors to post content from your website to their Facebook, Google+ and Twitter accounts. In fact, they can post your content to over 300 other different websites such as StumbleUpon, Digg, Delicious, and Blogger and also share your content by email. It's like marketing for free.

There is another reason why we recommend adding the Share Widget to your website and that is to share your content yourself. Before adding this widget to the Travel Lifestyle website I regularly wouldn't be bothered sharing my articles with my Facebook friends. Now I can do it in a few clicks and am benefiting not only from more traffic, but from friends re-sharing my content on their wall.

Google places a lot of value on Facebook activity, Twitter Retweets and other social sharing networks, so it is also an opportunity to increase your search engine rankings.

New Automatic Bounce Handling

Sunburnt SEO — Tue, 18 Oct 2011 17:53:52 +1000

Just a quick email to let you know we've improved the bounce handling for your mailing lists. Bouncing email addresses are now automatically removed after the fifth bounce.

This means you may notice a drop in the subscriber numbers on your mailing lists, however the new figures will be more accurate as they will not include bouncing email addresses.

Stay tuned for more improvements coming soon.

New Global Monitoring Locations

Sunburnt SEO — Thu, 29 Sep 2011 09:10:31 +1000

For your information, we have added four new global monitoring locations to ensure your website is available around the clock around the world.

These locations are:

Lisbon, Portugal
Dusseldorf, Germany
San Jose, CA
Pheonix, AZ

This brings our total number of global monitoring locations to 36 and has helped us achieve an uptime of 99.98% over the last three months. Most of that 0.02% time unavailability has been due to the deployment of upgrades.

Our monitoring systems have improved drastically this year and are helping us make our service much faster and more reliable. Ultimately, we hope you don't notice. It should just work.

SEO Suicide

Roger Keays — Tue, 13 Sep 2011 07:21:20 +1000

Pop quiz: What is the easiest and quickest way to destroy your search engine rankings?

Answer: Rebuild your website from scratch!

I see this a lot. People get bored with their website and feel the need to revamp it. They're bored of it because they see it so often, but their customers, who see it much less frequently, think their website is great!

The consequences are also quite severe. When you rebuild your website from scratch with an entirely different software platform, all the incoming links to your product pages and other content break. Your links are your life in search. Lose them and you can kiss your rankings goodbye.